A Strategic Roadmap to Listing Success
Jumping from listing secured to closing the deal often creates a rush of excitement—and questions. In his article for the National Association of REALTORS®’s YPN Lounge, Matt Clements (2025) outlines a clear, step-by-step system that top agents follow: from assembling a checklist of participants, through prepping the home for market, to timing the listing launch and maintaining client communication until closing. With a strong process, you move from listing to sale with confidence. (SEE MORE)
Some Insights
Clements begins by emphasising the importance of organization—knowing exactly who needs to be involved (seller, photographer, handyman, inspector, etc.) before you even set the listing appointment (Clements, 2025). This front-end investment prevents delays, reduces surprises, and sets a high service bar for clients. For agents like you, operating in high-stakes markets such as Tennessee and covering complex investment deals, this structure is critical. It supports your emphasis on process, compliance, and client clarity.
Beyond process, the real value lies in differentiation. Clements recommends doing things like arriving early, bringing multiple versions of a presentation tailored to client personality, and scheduling the listing on a Wednesday or Thursday to hit the weekend buyer boom (Clements, 2025). In your world—where packaging professional deliverables, marketing new ventures like your “Taste Buds” spice brand or safety-app rollout, and catering to discerning property sellers are mission-critical—these details matter. They signal that you’re not just tactically competent but strategically thoughtful, which builds trust and positions you as a full-service provider rather than a transaction facilitator.
Reference
Clements, M. (2025, October 7). How to properly list a home: A checklist for real estate agents. YPN Lounge. https://ypn.realtor/the-lounge/how-to-properly-list-a-home-a-checklist-for-real-estate-agents
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