Description

Marketing and Lead Generation for Buyer’s Agents: Building Your Brand and Business

As a REALTOR®, your success depends on effectively marketing yourself and your services to attract and retain buyers. This live virtual course provides the strategies and tools to build a strong personal brand, develop a results-driven marketing plan, and leverage digital platforms to generate and convert leads. Learn to position yourself as the go-to buyer’s agent in any market, create lasting client relationships, leverage digital platforms, track marketing success, and convert leads into loyal clients. By the end of the course, you'll have a clear roadmap to stand out in your market, deliver exceptional value to home buyers, and grow your business.

NOTE: Minimum time spent in course to be marked as complete is 90% (not including lunch and breaks). Continuing Education (CE) credit is not available for this course.

For registration purposes, you will need your M1 ID# (formerly known as NRDS ID#) to create your online account if you do not already have NAR sign on credentials. 

Gonzalo, a 21-year veteran of the real estate industry, leads the top-producing Dream Home Team in Jacksonville, FL, specializing in global business with clients worldwide. With a background in financial controlling for multinational companies in the U.S. and South America, he brings over 25 years of experience as a licensed real estate instructor and speaker, approved by REBAC, RRC, REBI, and Florida Realtors. A featured speaker at national and international events, Gonzalo emphasizes having fun and enjoying the journey in every endeavor.